Struggling to find compliant, ad-ready Hispanic publishers? The Hispanic Consortium ensures publishers meet standards, so you can reach a diverse audience—fast.
The Hispanic Consortium: A GM Invested x Autoproyecto Groundbreaking Initiative to Empower Hispanic Publishers
GM Invested and Autoproyecto have joined forces to launch the Hispanic Consortium, a transformative initiative designed to empower Hispanic publishers at no cost to them. By providing critical resources, strategic support, and business tools, the Hispanic Consortium is reshaping the publishing landscape—helping Hispanic media outlets not just survive, but thrive.
"At GM, we are committed to fostering an inclusive media landscape that reflects the depth of the Hispanic community,” said Brianne Boles-Marshall, GM Diverse Media Manager. “Our collaboration with Autoproyecto and the launch of the Hispanic Consortium are key steps in empowering Hispanic publishers, providing them with the resources they need to thrive and ensuring every voice is heard.”
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Hispanic publishers don't have access to the resources to make them compliant
Hispanic publishers now have the resources, certification, and support they need to compete at the highest level. As certified minority-owned businesses, they gain access to expert-led business development workshops, marketing and advertising strategies, and financial literacy training. With dedicated ad-ops support, IAS ad verification, compliance tools, and fast, Amazon-hosted websites, they’re fully equipped to optimize and deliver campaigns. Plus, with confirmed advertising deals for those who complete the program, they’re not just ready for business—they’re thriving.
There's Many Networks that have Hispanic Sites but don't provide what publishers really need: Support!
Most advertising networks fail Hispanic publishers because they offer access without real support—leaving publishers without the tools to optimize ad placements, ensure brand safety, or maximize revenue.
Unlike others, the Hispanic Consortium doesn’t just educate publishers—it equips them with everything they need to succeed, at absolutely no cost to them.
The biggest issue Hispanic publishers face isn’t knowledge—it’s execution. The Hispanic Consortium bridges this gap by actively integrating these solutions for them, ensuring advertisers get high-quality, brand-safe, and culturally connected placements with publishers who are fully equipped to perform.
âś… Advanced tools to optimize performanceÂ
âś… Free ad monitoring to ensure correct placements.Â
âś… Integrated IAS (Integral Ad Science) compliance for brand safety.Â
âś… IT assistance to implement everything into a working model.
💡 Advertise where it truly matters—with publishers who have the tools, infrastructure, and IT support to deliver real impact.
The Hispanic Consortium: The Only Dedicated Initiative Designed to Change Peoples Lives
The Hispanic Consortium equips publishers with the right tools, technology, and expert knowledge to maximize impact.
Through expert-led training in content creation, AI tools, the latest marketing strategies, and advanced tech and ad stack integration, publishers gain the skills and resources to scale their businesses effectively.
Frequently Asked Questions
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About Our Current Publishers
Carpower 360
A unique website offering an engaging automotive experience with in-depth car profiles, stunning images, and videos. It provides insights on both practical and luxury cars, making it a fresh alternative to conventional car sites. Their slogan: "the best cure for the common car site."
El Latino CC
A bilingual publication serving California's Central Coast, delivering news in English and Spanish. Covers local, national, and international topics, including immigration, sports, and entertainment. Keeps a diverse audience informed with timely, relevant content.
Garage Latino
A dynamic platform led by Ricardo Rodriguez-Long, featuring expert discussions and insights on the automotive industry. Offers a weekly podcast, car reviews, and maintenance resources. Engages car enthusiasts with valuable and entertaining content.
Hoy Dallas
A Spanish-language digital news platform for Dallas-Fort Worth, covering local events, immigration, health, and more. Delivers timely, relevant content to keep the Hispanic community informed. Aims to engage and connect readers with impactful stories.
Gabaldoni Garage
A family-owned company led by Jaime Gabaldoni, offering vehicle buying, selling, and insurance services. Provides expert marketing, photography, and notary assistance. Known for building trust-based relationships and personalized customer service.
La Best
A leading Los Angeles media platform covering lifestyle, fashion, culture, and events. Founded by Ricardo Long and Carlos Maleville, it connects locals to LA’s best experiences. Offers premium advertising opportunities and exclusive events.
Latinaology
A Latina-driven lifestyle and automotive blog by Sandra Munoz, Arizona’s first Hispanic automotive journalist. Features collaborations with major brands and media outlets. Recognized for leadership and contributions to the Hispanic market.
Negocios Magazine
A top Spanish-language business magazine offering insights on economics, entrepreneurship, and market trends. Features expert opinions and success stories to empower Hispanic professionals. A trusted resource for business and cultural connections.
Mundo Trocas
A Spanish-language website dedicated to pickup trucks, providing news, reviews, buying guides, tips, and videos. It covers brands like RAM, Chevrolet, and Toyota, offering detailed insights into various models.
Drive Latino
A Spanish-language platform offering the latest in automotive news, reviews, tips, and videos. It covers a wide range of car brands, providing detailed insights into new models and industry trends.
